A client’s financial picture: who’s worth what and who pays late
Not every customer is equally valuable or equally prompt. How to see turnover, open debts and delays on each client card — and why it changes how you sell.
Most firms treat all customers the same, even though they differ enormously: one brings half your turnover and pays on time, another buys little and is always late. When you see the financial picture on each client card, you know for the first time who deserves attention — and whom to collect from before you keep selling.
What makes up the financial picture
A good client card shows total turnover, collected, open (what they owe you) and the average delay, plus value over time. At a glance you see whether someone is a big customer who pays promptly or „big" only by turnover, while your money hangs for months. That’s the difference between revenue on paper and cash in the account.
Why it changes how you sell
When you know who’s worth what, you act differently: you give your best customers better terms, and ask risky ones for an advance or a shorter deadline. You don’t chase a new sale to a customer who already owes you a pile — you collect first. Without this data, it’s easy to sell to exactly the one who owes you most.
How to keep it at your fingertips
Manually joining turnover and debts per customer is tiring and always out of date. Tefter keeps the financial picture on each client card — turnover, collected and open in one place — so before every conversation you know who you’re dealing with and how much that customer is really worth.
Key takeaways
- Client card = turnover, collected, open and average delay
- Revenue on paper isn’t cash in the account — watch open debts
- Best customers get better terms, risky ones an advance — if you have the data
Frequently asked questions
Look not only at turnover but at payment discipline. High turnover with constant delays is worth less than a slightly smaller but prompt customer.
Yes — the client card carries open debts and due dates, so you instantly see whom to send a reminder before a new sale.
Read more
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Contacts, deals and reminders — the whole sales process clear, nothing slips through.